Marketing & Branding

Researching topics and industry trends to create engaging, high-quality blog content

Crafting well-structured, informative, and engaging blog posts tailored to the target audience

Incorporating SEO best practices, including targeted keywords and meta tags

Campaign Management: Planning and executing email marketing campaigns.

Email Design and Copy: Creating visually appealing emails with engaging content.

List Management: Organizing and maintaining email subscriber lists.

Performance Tracking: Monitoring open rates, click-through rates, and other key metrics.

Golden Letters

• Client Appreciation​

• Special Offers

• Educational Resources

• Anniversary/Birthdays 

• Marketing Updates

• Re-Engagement

• Referral Requests

• Thank You Letters

Pop Bys

• Small Gifts​

• Branded Items

• Seasonal Treats

• Resource Packets

• Celebrations

• Event Invitations ​

Custom design for marketing collateral such as flyers, brochures, posters, and banners

Creation of infographics and visual aids for blogs, presentations, and social media

Design of traditional marketing materials such as direct mail, catalogs, and magazines

​Updating visual elements such as logo, color palette, typography, and imagery to reflect modern trends and brand direction

Designing new brand assets such as business cards, letterheads, and signage

Creating or updating brand style guides to ensure consistency across all touchpoints

Revising brand messaging and tone of voice for clarity, relevance, and alignment with the refreshed identity

Updating website copy, marketing materials, and other content for consistency with the new messaging

Brand Strategy: Define core values, mission, and unique selling points. Develop positioning and messaging strategies to differentiate the brand.

Logo Design: Create a unique, memorable logo that represents the brand's identity and resonates with the target audience.

Color Palette & Typography: Select colors and fonts that reflect the brand's personality and enhance visual consistency.

Visual Identity: Design visual elements such as patterns, icons, and imagery that reinforce the brand's message and style.

Brand Style Guide: Develop a comprehensive guide outlining the brand's visual and messaging standards to ensure consistency across all touchpoints.

Online Monitoring: Track brand mentions and sentiments across social media, review sites, and news outlets.

Review Management: Monitor and respond to reviews on platforms like Google and Yelp, and encourage positive feedback.

Crisis Management: Develop and implement crisis communication plans to address potential threats.